In order to create the Ultimate Light Beer, Saint Archer Gold had to break away from brewing traditions and do things their own way.

To generate excitement, we transformed Kroger retail spaces into a Saint Archer Gold social and tasting experience. We elevated Kroger in shoppers minds as a beer destination by surprising and delighting them with upcoming summer social occasions, free swag for their active life and suggestions for summer party food pairings.

Hyundai has the highest customer satisfaction ratings of any car brand in America. So when they became the Official Sponsor of the NFL, we had a little fun in the showroom.

I spearheaded a captivating project for Bank of Hawaii in partnership with Hawaiian Airlines. The goal was to incentivize customers to use the Bank of Hawaii debit card by offering the chance to win miles for travel. To bring this vision to life, I designed and developed a wide range of print, broadcast, and social media elements.

Through attention to detail and a deep understanding of the target audience, I created a comprehensive and visually captivating campaign that not only showcased the partnership's value but also positioned Bank of Hawaii and Hawaiian Airlines as trusted companions in every customer's travel journey.

I had the opportunity to develop and design a program that highlighted Cricket Wireless’ dedication to helping young people thrive called the Junior Achievement program. It aimed to raise awareness about the importance of mentoring and showcased Cricket Wireless' commitment to making a difference in the community.

Through this project, Cricket Wireless aimed to solidify its reputation as a company that goes beyond providing wireless services, by actively contributing to the betterment of the community and helping young individuals succeed.

Our task from Gatorade was to help educate high school level coaches and trainers on the importance of hydration. We developed Gatorade toolkits that were sent to over 1,000+ coaches and strategically incorporated social media platforms such as TikTok, Instagram, and Snapchat to amplify the impact of our campaign and enhance athlete interaction with Gatorade.

By strategically utilizing these social media platforms, we successfully enhanced athlete engagement and increased the overall reach and impact of Gatorade's hydration campaign. These platforms provided us with the opportunity to connect with our target audience on a more personal and interactive level, ultimately driving awareness, education, and brand affinity among high school coaches, trainers, and athletes.

I have always had an entrepreneurial mind and been passionate about the culinary world. Over the past couple years, I’ve been developing and crafting some spicy hot sauces with ingredients from my travels around the world. This year, I finally launched my very own hot sauce business called Jack Del Fuego.

Besides being the creator of the recipes, I also fully designed my brand’s image. This includes logo, name, color palette, website and even packaging.

Check it all out here: JackDelFuego.com

Second City, Chicago’s home for comedy wanted to create a campaign that would establish them with a strong association to the vibrant city of Chicago in the eyes of locals and tourists alike.

The campaign we came up with ignites a sense of pride and belonging amoung Chicagoans while piquing the curiosity of visitors. By positioning Second City as the "home" of comedy, this campaign suggests a welcoming atmosphere, evokes a sense of nostalgia, community, and excitement, ensuring that viewers will be convinced to experience the laughter and magic that only Second City can provide.

The task was to give a positive twist to their slogan “Life is Bitter” but still keeping the property of the bitter taste claim in the concept. “Life is Bitter” becomes “It’s Worth the Bitterness.” This concept was a tribute to people who always get a reward out of any bitter situation.

The microsite becomes the core of the campaign for the introduction of “It’s Worth the Bitterness”. People participating in the website were given free passes to events that followed in which guerrilla stunts were executed. The website invited people to post photos of faces of their friends after taking a sip of Fernet. The best faces would win and people could vote.

Dangerous Beauty is an art film, photography and music experience. It aims to capture and show the world the unknown and overshadowed beauty of different cultures. I played a pivotal role in conceptualizing and designing captivating interior wall graphics that left a lasting impression on visitors. This experience honed my ability to create visually stunning designs that seamlessly blend artistry and messaging, captivating audiences and evoking emotions.

The project recently held a big exhibition at Morgan’s on Fulton art gallery in Chicago. See all the work at DangerousBeautyProject.com

Every year Honda sponsors the Honda Civic Tour which is an annual concert tour. Each year's headlining band customizes a Honda Civic that is given away to a fan. This time Honda partnered up with Paramore and we rocked it. I created the print, digital and OOH pieces that excited Paramore and Civic fans alike for the tour.

Where else can you gather to catch the game, grab a famous Da Pork Chop and smoke a stogie? Da Coach still is one of the best-known Chicago sports figures, with name recognition that eclipses every active pro athlete in town. So it's only natural his restaurant would do the same.

Garrett Popcorn, a Chicago staple since 1949, and is craved by Chicagoans, tourists and even celebrities. And yes, the free samples are that amazing. But they wanted to be seen as more than a tourist destination. So we helped them branch out into weddings, events, and even baseball games.

It was hard to not have your mouth water while working on these.

Parents today are faced with a baby food industry that uses chemicals and additives in order to increase their profits.

Dole Organic set their standards high and wanted to provide wholesome foods that parents could trust. So we made sure their organic integrity would give parents peace of mind.

Redesigned Dole Organic packaging that included photoshoot of ingredients and consumer experience enhancement. We also developed a labeling system that clearly allowed consumers to select which product was right for their child.

La Tortilla is an Australian company based in Perth, that produces Mexican tortillas. They supply some of the best restaurants in the country.

They assigned me to design and build their website and image branding.

Check it all out here: Latortilla.com.au

A sweet project to work on, the Sweet Bee Creations. It was a delicious escape from the norm. The company came to us wanting a new direction for their brand. Being inspired by the honey bee, I created a platform that included a new logo, packaging, social and print pieces. Did I mention how sweet it was?